What is a customer rewards app?
A customer rewards application is a web or mobile app that enables retailers to reward their loyal customers. The app may include various features, such as: A “loyalty” program for users to earn points in exchange for purchases. These programs typically offer discounts on future purchases and other incentives. In some cases, they also provide access to exclusive content or promotions available only to members of the loyalty program. An online store from which users can purchase products directly from the retailer without having to visit physical stores. This feature provides convenience for both retailers and shoppers alike, since users can order products at any time of day or night and do not have to wait in line at checkout counters. Also, it allows retailers to reduce staffing costs by reducing the number of cashiers needed in-store, which frees up employees’ time for more important tasks
Loyalty rewards apps have similar features to loyalty point apps and are often used in conjunction with other retail-related apps, such as mobile wallet apps, discount coupon apps, and shopping list apps. Examples of customer rewards applications include Target’s Cartwheel, Dunkin Donuts’ DD Perks, and Chipotle’s Chiptopia.
Examples of customer rewards apps built with Crowdbotics:
- An app that will survey customers, create challenges, get rewards, and more. The app is free to download and will be available in the U.S. and Canada.
What is the typical cost to build a customer rewards app?
A customer rewards app usually costs about $150,000 to build. However, the total cost can be as low as $150,000 or as high as $150,000. A customer rewards app with a low number of features (also known as a minimum viable product, or MVP) will be more affordable than an app that includes all intended functionality.
For example, here are some previous customer rewards app price quotes from Crowdbotics:
How long does it take to build a customer rewards app?
A customer rewards app usually takes 2000 hours to build. However, a customer rewards app can be built in as few as 2000 hours, or in as many as 2000 hours. The exact timeline mostly depends on how complicated your specific app is. As a general rule, it will take longer if you require highly custom designs, niche features, complex logic, or non-standard release platforms.
For example, some previous customer rewards apps build with Crowdbotics received the following hourly estimates:
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Crowdbotics has quoted and built hundreds of applications for teams of all sizes. Browse our historical estimates by industry and app type to understand possible costs and considerations.
How to successfully grow your customer rewards application
A customer rewards app can grow by attracting new customers through a strong referral program. Customer rewards apps often offer free services in exchange for the customer inviting their friends to use the app. This is a good strategy for growing customer loyalty because it provides users with incentives to share information about the app with other people who they know. In addition, these apps also provide rewards for customers when they engage in repeat usage.
Risks and challenges of building a customer rewards application
A customer rewards app faces many of the same legal risks as a ridesharing app. Before creating a rewards app, you will want to ensure that you can meet all of the legislative requirements for rewards apps in your target market. You will also want to ensure that your app has feedback mechanisms in place (such as ID verification) to ensure high driver performance and to protect drivers from abusive rider behavior.